To build a brand, profile senior fund managers and increase penetration with the key gatekeepers of the Australian market.
We represented the client for an extended period of time working to develop their profile in the Australian market. This included:
- Working with the client to improve the revamping marketing material including newsletters and presentations to make key messages clearer and more consistent
- Introductions to Gatekeepers, Dealer Group heads, Private Banks and HNW advisers, Superannuation Funds and Asset Consultants
- Persistent follow up on their behalf
- Trialling of client functions
- Management of global database submissions including introduction of new databases(improves client visibility)
Client gained Australian funds under management and improved their standing within the Australian financial services community. Gateway was replaced by a full time marketing resource to continue to capture these leads.